Rebrand project
Academy Rebrands
Castleford Academy Trust
The former Northern Ambition Academies Trust academies; Airedale Academy, Airedale Infant School, Airedale Junior School, and Oyster Park Primary Academy, have merged with the Castleford Academy Trust and therefore needed rebranding to position themselves appropriately. This was a fast turnaround project and the client had asked that where the schools used to have cohesive brand identities, that they would now be differentiated more as individual brands so that they would sit seamlessly with the trusts other established schools following the merge. One key request from the trust was that each of the new logos should fit well within their established 'diamond' shape that's used widely across the trust.
Airedale Academy gave us a broad brief with this identity which became an opportunity to play around with whatever we thought would work best. With Concepts 1 & 2 I focused on creating a professional, mature, and modern identity that would give the students a sense of pride to wear and be established with. The academy did mention the possibility of giving the design a geographical link to the River Aire which I explored within Concept 3 with wavy lines depicting the river. The logomark creates a welcoming and friendly feel whilst also symbolising a new day and a journey.
The client decided to go forward with Concept 1 with requests to use the orange and yellow colours more prominently.
