Endeavour Learning Trust tasked us with a mission to help improve the attendance rates within their schools through a campaign including social media posts, animations, posters, post cards to send to families, and a booklet.

Working with copy curated within our team, I established a design identity for the campaign which brought in sticker elements for a young appeal and engagement. The designs also utilise black and white photography for an emotive impact, with typography added around to bring out the students as focal points.

The Results
The social media launch campaign received higher engagement compared to the accounts’ regular output and attendance through the Trust substantially improved, boasting an average of +0.6% across all secondary schools compared to the previous academic year. Persistent absence also fell by an average of 1.96%.  Burscough Academy saw the biggest improvement in attendance (+2.62%) with persistent absence falling by ​11.18%.